My international client in Sweden is looking for a Senior Manager, an experienced and consumer focused insight and marketing capability professional who wants to be part of this exciting change journey at a Manufacturing Giant.
- Shape and inform the long term plans for consumer and shopper insights and capabilities for the client globally
- Uncover insights along our consumer experience journey, and manage and coordinate insights projects
- Drive activation of insights and embedding of principles
- Work with and support the Global Marketing Team, bringing the voice of the consumer to the centre of the discussions
- Manage strategic Global insight growth projects
- Synthesize multiple sources and provide a consumer perspective, represent the voice of the consumer
- Identify and deploy trends impacting client and its consumers
- Develop best practice insight tools and methods
- Help elevate consumer, shopper and ownership focus in the client
- Be part of remote expert communities in consumer, shopper and ownership
- Support the heads of Marketing and the heads of Marketing Effectiveness & Insights in sectors (regions) with insight expertise
- Support the definition of our capability and learning agenda
- Identify suitable capability building interventions, develop material and sources and support the building of region/sector teams skills
- Develop guidelines and frameworks, common tools and methods, turn into capability building tools and interventions
Work closely with stakeholders globally to together with them build success in their regions/sectors
- proven successful track record in implementing in a consumer centric environment
- Demonstrated insight experience and knowledge
- Extensive project management experience
- Experience in generating behaviour changing insight & identifying effective levers of engagement
- Research Planning Skills. Especially good in understanding business context.
- Expert knowledge of Research Tools & techniques.
- Comfortable working in a fast-paced environment and navigating ambiguity
- Experience from capability building, using remote and technology supported tools
Send me your CV if you have the right BI, Marketing and Insights experience as above for an immediate interview
